About


  We're here to simplify your wardrobe so you can get on with the important things in life.

 

Selected for their beauty & functionality, our staples will give you more from less. They'll suit you, regardless of your lifestyle & body shape, they'll take you everywhere & they'll complement what you already own. A few well-chosen pieces will breathe new life into your wardrobe. 
Not to be confused with basics, staples are the pieces you love. The secret's in the qualities that elevate them above the everyday: feel, cut & drape. Once you've tried our staples, you'll never want to take them off
  The staples in our curated collection are tested for fit, performance & delight in our bricks and mortar store so you can be confident they'll serve you well. However, the real benefit comes from having a choice of staples labels in the one convenient location. Build your personalised collection at your own pace, knowing that whatever you add will work with everything else in your wardrobe. 
You can find out a bit more about us (and you) here & how we can help simplify your life here. Get tips & inspo from the women who wear our staples here and find out how we're moving towards zero waste here



 

Our logo, an ancient symbol of female divinity, reminds us that we have everything we need within us to do what's right for ourselves & our world.

We just need to listen.